MN–003 / PACKAGING SYSTEM / WORKING PROTOTYPE

Eshey
Label Creator

A practical system for extending one approved food brand across products, sizes and print formats without losing its character.

ROLE

Creative direction, system design, production

OUTPUT

Colour, monochrome and line-art label families

FORMAT

Print-ready artwork and PDFs

STATUS

Working internal tool

THE PROBLEM

Small brands need consistency without a full design team.

The system begins with decisions—not generation. Typography, illustration language, composition, colour roles and production specifications become explicit rules.

Once approved, the tool can adapt the system across spices, seasonings and packaging sizes while human review protects the brand and print quality.

ACTUAL WORK / 60 MM PRINT SET

One visual language.
Eight real labels.

Extracted directly from the Eshey Foods production PDF. The changing colour, ingredients and product names demonstrate how one approved system extends across a complete seasoning range.

Eshey Foods Black Pepper round label — **BLACK / WHITE / HOT**The same composition changes character through colour and botanical detail.

Eshey Foods White Pepper round label — **BLACK / WHITE / HOT**The same composition changes character through colour and botanical detail.

Eshey Foods Fish Seasoning round label — **FISH / MEAT / BLEND**New products remain recognisably Eshey without becoming identical.

Eshey Foods Meat Seasoning round label — **FISH / MEAT / BLEND**New products remain recognisably Eshey without becoming identical.

Eshey Foods All Purpose Seasoning round label — **ALL PURPOSE / CHICKEN**Finished 60 mm artwork prepared as the final print set.

Eshey Foods Chicken Seasoning round label — **ALL PURPOSE / CHICKEN**Finished 60 mm artwork prepared as the final print set.

DEVELOPMENT ARCHIVE / FORM + RANGE

Before colour,
the drawing.

The label system was tested as illustration, packaging and format—not only as a finished palette. These studies show the range moving from detailed monochrome artwork to vertical packs and a wide Miondo wrap.

Monochrome Eshey Foods White Pepper line-art label — **LINE STUDY / WHITE PEPPER**Illustration, hierarchy and origin story without colour.

Monochrome Eshey Foods Hot Pepper line-art label — **LINE STUDY / HOT PEPPER**Ingredient-specific drawing inside the shared round system.

Earlier vertical Black Pepper packaging design study — **PACKAGING STUDY / BLACK PEPPER**An earlier vertical direction testing landscape, story and shelf presence.

Wide orange Miondo packaging label — **WIDE LABEL / MIONDO**A different product and format carried by the same agricultural world.

Approve

Set the visual rules and master direction.

Extend

Generate consistent variations from product data.

Prepare

Deliver checked, print-ready artwork.